Ubiquitous
2010-07-03 02:06:28 UTC
There's big news on the late night TV battlefront today: The late-night
ratings for Q2 - the first full quarter since Leno came back as host
after Conan O'Brien was dumped - are in, and The Tonight Show with Jay
Leno posted its lowest-rated Q2 since the Late Show with David Letterman
launched on CBS in 1993. Additionally, Late Show delivered its most
competitive finish against The Tonight Show in viewers and key
demographics since 1995. Still, Leno topped Letterman comfortably in the
ratings during their first quarter in 9 months as late-night rivals, by
23% in both total viewers and adults 18-49. The Tonight Show averaged
4.0 million viewers and a 1.1/4 in adults 18-49, down 20% in viewers and
31% in adults 18-49 from last years second quarter, which was inflated
by the big ratings for Lenos sign-off and Conan OBriens debut.
It was the lowest-rated second quarter for The Tonight Show in total
viewers, adults 18-49, and adults 25-54 since 1993. The Tonight Show
with Jay Leno is now tracking at demo levels comparable to where the
show was with O'Brien as host. Meanwhile, Late Show too had its
smallest audience since 1993. It drew 3.3 million viewers and a 0.9/4 in
18-49, down 7% in viewers and even in 18-49. It was Late Shows most
competitive 2Q position against The Tonight Show in viewers (-746,000)
and adults 18-49 (-0.2) since 1995.
So the old guard late-night hosts are losing ground, with Nightline (3.7
million, up 2%), once in danger of cancellation by ABC when the network
was pursuing Letterman, comfortably ahead of the CBS host and closing in
on Leno.
ratings for Q2 - the first full quarter since Leno came back as host
after Conan O'Brien was dumped - are in, and The Tonight Show with Jay
Leno posted its lowest-rated Q2 since the Late Show with David Letterman
launched on CBS in 1993. Additionally, Late Show delivered its most
competitive finish against The Tonight Show in viewers and key
demographics since 1995. Still, Leno topped Letterman comfortably in the
ratings during their first quarter in 9 months as late-night rivals, by
23% in both total viewers and adults 18-49. The Tonight Show averaged
4.0 million viewers and a 1.1/4 in adults 18-49, down 20% in viewers and
31% in adults 18-49 from last years second quarter, which was inflated
by the big ratings for Lenos sign-off and Conan OBriens debut.
It was the lowest-rated second quarter for The Tonight Show in total
viewers, adults 18-49, and adults 25-54 since 1993. The Tonight Show
with Jay Leno is now tracking at demo levels comparable to where the
show was with O'Brien as host. Meanwhile, Late Show too had its
smallest audience since 1993. It drew 3.3 million viewers and a 0.9/4 in
18-49, down 7% in viewers and even in 18-49. It was Late Shows most
competitive 2Q position against The Tonight Show in viewers (-746,000)
and adults 18-49 (-0.2) since 1995.
So the old guard late-night hosts are losing ground, with Nightline (3.7
million, up 2%), once in danger of cancellation by ABC when the network
was pursuing Letterman, comfortably ahead of the CBS host and closing in
on Leno.
--
It is simply breathtaking to watch the glee and abandon with which
the liberal media and the Angry Left have been attempting to turn
our military victory in Iraq into a second Vietnam quagmire. Too bad
for them, it's failing.
It is simply breathtaking to watch the glee and abandon with which
the liberal media and the Angry Left have been attempting to turn
our military victory in Iraq into a second Vietnam quagmire. Too bad
for them, it's failing.